The selection

Best Sellers – The most acclaimed juices by our customers

Q: What is the best-selling niche fragrance in the world?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":""},{"type":"link","url":"https://unemercantile.com/products/aventus","title":null,"target":null,"children":[{"type":"text","value":"Aventus"}]},{"type":"text","value":" by "},{"type":"link","url":"https://unemercantile.com/collections/creed","title":null,"target":null,"children":[{"type":"text","value":"Creed"}]},{"type":"text","value":" (smoky birch, apple, bergamot - "},{"type":"link","url":"https://unemercantile.com/collections/parfum-boise","title":null,"target":null,"children":[{"type":"text","value":"woody"}]},{"type":"text","value":") is unanimously regarded as the best-selling and most iconic masculine niche fragrance in the world since its creation in 2010. "},{"type":"link","url":"https://unemercantile.com/products/erba-pura","title":null,"target":null,"children":[{"type":"text","value":"Erba Pura"}]},{"type":"text","value":" by "},{"type":"link","url":"https://unemercantile.com/collections/xerjoff","title":null,"target":null,"children":[{"type":"text","value":"Xerjoff"}]},{"type":"text","value":" ("},{"type":"link","url":"https://unemercantile.com/collections/parfum-fruite","title":null,"target":null,"children":[{"type":"text","value":"fruity"}]},{"type":"text","value":", musky and sunny) is the worldwide bestseller of Italian niche perfumery. "},{"type":"link","url":"https://unemercantile.com/products/millesime-imperial","title":null,"target":null,"children":[{"type":"text","value":"Millesime Imperial"}]},{"type":"text","value":" is Creed's best-selling unisex fragrance. Our "},{"type":"link","url":"/en/products/box-decouverte","title":"Bespoke discovery box","children":[{"type":"text","value":"discovery box","bold":true}]},{"type":"text","value":" lets you try our selection."}]}]}

Q: Which niche fragrance makes the best gift?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"For a memorable gift: "},{"type":"link","url":"https://unemercantile.com/products/aventus","title":null,"target":null,"children":[{"type":"text","value":"Aventus"}]},{"type":"text","value":" (Creed - a timeless masculine icon) - "},{"type":"link","url":"https://unemercantile.com/products/petite-cherie-eau-de-parfum-rechargeable","title":null,"target":null,"children":[{"type":"text","value":"Petite Cherie"}]},{"type":"text","value":" (Goutal - a romantic floral declaration) - "},{"type":"link","url":"https://unemercantile.com/products/bianco-latte-eau-de-parfum-100-ml","title":null,"target":null,"children":[{"type":"text","value":"Bianco Latte"}]},{"type":"text","value":" (Giardini di Toscana - a universal, affordable gourmand) - "},{"type":"link","url":"https://unemercantile.com/products/vanilla-powder","title":null,"target":null,"children":[{"type":"text","value":"Vanilla Powder"}]},{"type":"text","value":" (Matiere Premiere - an addictive vanilla) - "},{"type":"link","url":"https://unemercantile.com/products/gozo","title":null,"target":null,"children":[{"type":"text","value":"Gozo"}]},{"type":"text","value":" ("},{"type":"link","url":"https://unemercantile.com/collections/jeroboam","title":null,"target":null,"children":[{"type":"text","value":"Jeroboam"}]},{"type":"text","value":" - an opulent oriental in a very elegant 30 ml). Our "},{"type":"link","url":"/en/products/box-decouverte","title":"Bespoke discovery box","children":[{"type":"text","value":"discovery box","bold":true}]},{"type":"text","value":" is also the perfect gift for discovering niche perfumery."}]}]}

Q: Are the best-selling fragrances available as samples?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes - our "},{"type":"link","url":"/en/products/box-decouverte","title":"Bespoke discovery box","children":[{"type":"text","value":"discovery box","bold":true}]},{"type":"text","value":" (5 samples of 2 mL of your choice) lets you try the bestsellers before investing in a full bottle. Our advisers in the Lille boutique and via chat will also guide you towards your ideal bestseller according to your olfactory profile - "},{"type":"link","url":"https://unemercantile.com/collections/parfum-floral","title":null,"target":null,"children":[{"type":"text","value":"floral"}]},{"type":"text","value":", "},{"type":"link","url":"https://unemercantile.com/collections/parfum-boise","title":null,"target":null,"children":[{"type":"text","value":"woody"}]},{"type":"text","value":", "},{"type":"link","url":"https://unemercantile.com/collections/parfum-oriental","title":null,"target":null,"children":[{"type":"text","value":"oriental"}]},{"type":"text","value":", "},{"type":"link","url":"https://unemercantile.com/collections/parfum-gourmand","title":null,"target":null,"children":[{"type":"text","value":"gourmand"}]},{"type":"text","value":", "},{"type":"link","url":"https://unemercantile.com/collections/parfum-fruite","title":null,"target":null,"children":[{"type":"text","value":"fruity"}]},{"type":"text","value":"."}]}]}

Q: Are our bestsellers available for both men and women?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"The vast majority of our bestsellers are unisex - "},{"type":"link","url":"https://unemercantile.com/products/aventus","title":null,"target":null,"children":[{"type":"text","value":"Aventus"}]},{"type":"text","value":", "},{"type":"link","url":"https://unemercantile.com/products/millesime-imperial","title":null,"target":null,"children":[{"type":"text","value":"Millesime Imperial"}]},{"type":"text","value":", "},{"type":"link","url":"https://unemercantile.com/products/erba-pura","title":null,"target":null,"children":[{"type":"text","value":"Erba Pura"}]},{"type":"text","value":", "},{"type":"link","url":"https://unemercantile.com/products/bois-imperial","title":null,"target":null,"children":[{"type":"text","value":"Bois Imperial"}]},{"type":"text","value":", "},{"type":"link","url":"https://unemercantile.com/products/rehab","title":null,"target":null,"children":[{"type":"text","value":"Rehab"}]},{"type":"text","value":", "},{"type":"link","url":"https://unemercantile.com/products/the-musc","title":null,"target":null,"children":[{"type":"text","value":"The Musc"}]},{"type":"text","value":"... Our dedicated selections: "},{"type":"link","url":"https://unemercantile.com/collections/parfum-homme","title":null,"target":null,"children":[{"type":"text","value":"men's fragrances"}]},{"type":"text","value":" (Aventus, Oud for Greatness, Naxos...) - "},{"type":"link","url":"https://unemercantile.com/collections/parfum-femme","title":null,"target":null,"children":[{"type":"text","value":"women's fragrances"}]},{"type":"text","value":" (Petite Cherie, Radical Rose, Butterfly...) - "},{"type":"link","url":"https://unemercantile.com/collections/parfum-unisexe","title":null,"target":null,"children":[{"type":"text","value":"unisex fragrances"}]},{"type":"text","value":" (Bois Imperial, Millesime Imperial, Erba Pura...)."}]}]}

Best Sellers gathers the most appreciated references by our customers from our Lille boutique founded in 1953: perfume best-sellers, iconic skincare, must-have niches. The contemporary signatures that have established themselves as references in the niche… Read the story

4.7/5 · 62 verified customer reviews

716 perfumes

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Rouge Smoking Extrait BDK PARFUMS

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From 64,00 €

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Amber, Fruity
10 ml · 6,40 €/ml

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Amber, Fruity
10 ml · 6,40 €/ml

Rouge Smoking Extrait BDK PARFUMS
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I FIG YOU FASCENT

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Green, Woody
2 ml · 2,00 €/ml

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Green, Woody
2 ml · 2,00 €/ml

I FIG YOU FASCENT
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VANILLA POWDER Extrait MATIERE PREMIERE

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250,00 €

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250,00 €

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Vanilla, Powdery
50 ml · 5,00 €/ml
5,0/5 · 4 avis

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250,00 €

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Vanilla, Powdery
50 ml · 5,00 €/ml
5,0/5 · 4 avis

VANILLA POWDER Extrait MATIERE PREMIERE
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Le chant d’Achille HELLENIST

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Floral, Musky
15 ml · 2,80 €/ml
5,0/5 · 2 avis

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Floral, Musky
15 ml · 2,80 €/ml
5,0/5 · 2 avis

Le chant d’Achille HELLENIST
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Velvet Tonka BDK PARFUMS

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Oriental, Gourmand
10 ml · 4,80 €/ml
4,7/5 · 6 avis

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Oriental, Gourmand
10 ml · 4,80 €/ml
4,7/5 · 6 avis

Velvet Tonka BDK PARFUMS
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MILKY NO WAY FASCENT

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Woody, Gourmand
2 ml · 2,00 €/ml
4,7/5 · 3 avis

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Woody, Gourmand
2 ml · 2,00 €/ml
4,7/5 · 3 avis

MILKY NO WAY FASCENT
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HiM HANAE MORI

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Woody, Spicy
50 ml · 1,50 €/ml

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Woody, Spicy
50 ml · 1,50 €/ml

HiM HANAE MORI
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Vanille Leather BDK PARFUMS

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Floral, Amber, Woody
10 ml · 4,80 €/ml
5,0/5 · 1 avis

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Floral, Amber, Woody
10 ml · 4,80 €/ml
5,0/5 · 1 avis

Vanille Leather BDK PARFUMS
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Les dieux aux bains HELLENIST

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Aromatic, Aquatic
15 ml · 2,80 €/ml
5,0/5 · 2 avis

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Aromatic, Aquatic
15 ml · 2,80 €/ml
5,0/5 · 2 avis

Les dieux aux bains HELLENIST
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Gioiosa PROFUMUM ROMA

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120,00 €

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120,00 €

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Gourmand, Vanilla
18 ml · 6,67 €/ml
5,0/5 · 2 avis

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120,00 €

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Gourmand, Vanilla
18 ml · 6,67 €/ml
5,0/5 · 2 avis

Gioiosa PROFUMUM ROMA
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RADICAL SOFTNESS FASCENT

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Musky, Amber
2 ml · 2,00 €/ml
5,0/5 · 1 avis

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Musky, Amber
2 ml · 2,00 €/ml
5,0/5 · 1 avis

RADICAL SOFTNESS FASCENT
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L'EAU D'OR DORT FASCENT

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Citrus, Floral
2 ml · 2,00 €/ml
5,0/5 · 2 avis

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Citrus, Floral
2 ml · 2,00 €/ml
5,0/5 · 2 avis

L'EAU D'OR DORT FASCENT
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Divine Vanille ESSENTIAL PARFUMS

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Amber, Woody
10 ml · 2,40 €/ml

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Amber, Woody
10 ml · 2,40 €/ml

Divine Vanille ESSENTIAL PARFUMS
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Pas ce Soir BDK PARFUMS

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Floral, Aldehydic, Spicy
10 ml · 4,80 €/ml
5,0/5 · 3 avis

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Floral, Aldehydic, Spicy
10 ml · 4,80 €/ml
5,0/5 · 3 avis

Pas ce Soir BDK PARFUMS
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Jany SORA DORA

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200,00 €

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200,00 €

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Gourmand, Fruity
50 ml · 4,00 €/ml
5,0/5 · 3 avis

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200,00 €

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Gourmand, Fruity
50 ml · 4,00 €/ml
5,0/5 · 3 avis

Jany SORA DORA
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312 Saint-Honoré BDK PARFUMS

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Woody, Floral
10 ml · 4,80 €/ml

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Woody, Floral
10 ml · 4,80 €/ml

312 Saint-Honoré BDK PARFUMS
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Néroli Botanica ESSENTIAL PARFUMS

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Floral, Spicy
10 ml · 2,40 €/ml
5,0/5 · 1 avis

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Floral, Spicy
10 ml · 2,40 €/ml
5,0/5 · 1 avis

Néroli Botanica ESSENTIAL PARFUMS
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Fig Infusion ESSENTIAL PARFUMS

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Woody, Musky
10 ml · 2,40 €/ml
5,0/5 · 1 avis

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Woody, Musky
10 ml · 2,40 €/ml
5,0/5 · 1 avis

Fig Infusion ESSENTIAL PARFUMS
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Online best seller

Butterfly - Eau de Toilette HANAE MORI

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98,00 €

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98,00 €

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Floral, Fruity
100 ml · 0,98 €/ml

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98,00 €

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98,00 €

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Floral, Fruity
100 ml · 0,98 €/ml

Butterfly - Eau de Toilette HANAE MORI
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Novae Vanilla ATELIER DES ORS

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270,00 €

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270,00 €

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Vanilla, Amber, Floral
100 ml · 2,70 €/ml
5,0/5 · 4 avis

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270,00 €

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Vanilla, Amber, Floral
100 ml · 2,70 €/ml
5,0/5 · 4 avis

Novae Vanilla ATELIER DES ORS
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Tobacco Carnaval Extrait MAISON CRIVELLI

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Woody, Fruity
5 ml · 6,00 €/ml
5,0/5 · 1 avis

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Woody, Fruity
5 ml · 6,00 €/ml
5,0/5 · 1 avis

Tobacco Carnaval Extrait MAISON CRIVELLI
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Ambre des Abysses HOUBIGANT

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200,00 €

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200,00 €

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Amber, Aromatic, Woody
100 ml · 2,00 €/ml

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200,00 €

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Amber, Aromatic, Woody
100 ml · 2,00 €/ml

Ambre des Abysses HOUBIGANT
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OUD CANNELLE LA CLOSERIE DES PARFUMS

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49,00 €

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49,00 €

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Oriental, Spicy, Amber
15 ml · 3,27 €/ml

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49,00 €

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49,00 €

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Oriental, Spicy, Amber
15 ml · 3,27 €/ml

OUD CANNELLE LA CLOSERIE DES PARFUMS
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Remember Me JOVOY PARFUMS

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45,00 €

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45,00 €

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Gourmand, Oriental
15 ml · 3,00 €/ml
5,0/5 · 3 avis

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45,00 €

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Gourmand, Oriental
15 ml · 3,00 €/ml
5,0/5 · 3 avis

Remember Me JOVOY PARFUMS
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48 of 716 perfumes

Your fragrance profile

Not sure which fragrance is for you?

Answer a few questions on the scents you love and those you avoid: we suggest the fragrances that suit you, in this house and beyond.

Find my fragrance Complete my fragrance profile →

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Company founded in 1953 & official distributor.

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The story

Best Sellers: the most-loved fragrances at Soleil d'Or

Our customers' favourite references

This selection brings together the most popular fragrances among our customers at Soleil d'Or: icons of fine niche perfumery, shared favourites and scents that get people talking. It is an excellent gateway to our catalogue: starting with what works best means taking the least risk for the best result. A living map of contemporary tastes.

Our best-selling fragrances

Our Best Sellers selection includes: Discovery box, Bois Impérial, Hibiscus Mahajád Extrait, Oud Maracujá Extrait and Tubéreuse Astrale Extrait, all part of this selection.

The most popular houses at Soleil d'Or

Several houses regularly feature among our best sellers. Maison Crivelli for its narrative scents. BDK Parfums for its Parisian heritage. Xerjoff for its Italian extraits. Profumum Roma for its remarkable concentrations. Parfums de Marly for its aristocratic trails. And Initio Parfums Privés for its magnetic neuro-fragrances.

Browse by sensation

Looking by sensation rather than by brand? Explore our woody, floral, oriental, gourmand, leathery or citrus fragrances. Our Women's Fragrances, Men's Fragrances and Unisex Fragrances selections also cover every profile.

How to choose your fragrance

Choosing a fragrance happens in two stages: first discovering it on your arm, then wearing it on your skin for several hours. Our discovery box lets you try several creations at home, with no commitment. For a guided experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you, with a team trained in the signature style of each house.

Le Soleil d'Or, a Lille perfumery since 1953

At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the fourth generation of the family) and their team have spent three quarters of a century selecting the finest signatures in international fine perfumery. Expert advice, samples included and tailored guidance.

Delivery & free in-store collection

We offer free delivery on orders from €60 in mainland France, and we ship throughout Europe and worldwide. Live in Lille or the surrounding area? Free in-store collection at 22 rue de la Clef is the quickest and most economical option. Full details on our shipping page.

Frequently asked questions about Best Sellers perfumes

What is the best-selling niche fragrance in the world?

Aventus by Creed (smoky birch, apple, bergamot - woody) is unanimously regarded as the best-selling and most iconic masculine niche fragrance in the world since its creation in 2010. Erba Pura by Xerjoff (fruity, musky and sunny) is the worldwide bestseller of Italian niche perfumery. Millesime Imperial is Creed's best-selling unisex fragrance. Our discovery box lets you try our selection.

Which niche fragrance makes the best gift?

For a memorable gift: Aventus (Creed - a timeless masculine icon) - Petite Cherie (Goutal - a romantic floral declaration) - Bianco Latte (Giardini di Toscana - a universal, affordable gourmand) - Vanilla Powder (Matiere Premiere - an addictive vanilla) - Gozo (Jeroboam - an opulent oriental in a very elegant 30 ml). Our discovery box is also the perfect gift for discovering niche perfumery.

What are the most on-trend niche fragrances in 2026?

Hibiscus Mahajad (Crivelli - a hibiscus floral) is among the most sought-after scents of the moment. Radical Rose (Matiere Premiere) is much talked about for its overdosed rose. Bianco Latte (Giardini di Toscana - gourmand) is one of the most viral. Creme Brulante (Fascent - an accessible gourmand) is the surprise of the season. Erba Pura (Xerjoff - fruity) remains a must-have. Browse our new arrivals for the latest releases.

Are the best-selling fragrances available as samples?

Yes - our discovery box (5 samples of 2 mL of your choice) lets you try the bestsellers before investing in a full bottle. Our advisers in the Lille boutique and via chat will also guide you towards your ideal bestseller according to your olfactory profile - floral, woody, oriental, gourmand, fruity.

Are our bestsellers available for both men and women?

The vast majority of our bestsellers are unisex - Aventus, Millesime Imperial, Erba Pura, Bois Imperial, Rehab, The Musc... Our dedicated selections: men's fragrances (Aventus, Oud for Greatness, Naxos...) - women's fragrances (Petite Cherie, Radical Rose, Butterfly...) - unisex fragrances (Bois Imperial, Millesime Imperial, Erba Pura...).

Best Sellers – The most acclaimed juices by our customers

All Best Sellers products

Rouge Smoking Extrait BDK PARFUMS

I FIG YOU FASCENT

VANILLA POWDER Extrait MATIERE PREMIERE

Le chant d’Achille HELLENIST

Velvet Tonka BDK PARFUMS

MILKY NO WAY FASCENT

HiM HANAE MORI

Vanille Leather BDK PARFUMS

Les dieux aux bains HELLENIST

Gioiosa PROFUMUM ROMA

RADICAL SOFTNESS FASCENT

L'EAU D'OR DORT FASCENT

Divine Vanille ESSENTIAL PARFUMS

Pas ce Soir BDK PARFUMS

Jany SORA DORA

312 Saint-Honoré BDK PARFUMS

Néroli Botanica ESSENTIAL PARFUMS

Fig Infusion ESSENTIAL PARFUMS

Butterfly - Eau de Toilette HANAE MORI

Novae Vanilla ATELIER DES ORS

Tobacco Carnaval Extrait MAISON CRIVELLI

Ambre des Abysses HOUBIGANT

OUD CANNELLE LA CLOSERIE DES PARFUMS

Remember Me JOVOY PARFUMS