Aurélien Guichard – the nose of Matière Première

Aurélien Guichard: raw material as a signature

Portrait of a nose born into perfumery

Son of perfumer Jean Guichard, Aurélien Guichard grew up among the bottles before becoming one of the most respected noses of his generation. He founded the house Matière Première, where he champions a perfumery of noble materials, cultivated and deliberately overdosed.

Aurélien Guichard's creations at Soleil d'Or

At Soleil d'Or, he created the entire catalogue of Matière Première: the radiant rose of Radical Rose, the luminous saffron of Crystal Saffron, the creamy sandalwood of Santal Austral, not forgetting Vanilla Powder and Parisian Musc.

A style of overdosed materials

His writing favours oriental, spicy and woody compositions, built around signature materials such as rose, saffron, sandalwood and musk.

For whom, and when to wear an Aurélien Guichard fragrance?

His fragrances are for those seeking generous, textured trails, by day or evening. Fans of his style will also appreciate the worlds of Dominique Ropion and Marie Salamagne, other great names of raw materials.

How to choose your Aurélien Guichard fragrance?

Hesitating between VANILLA POWDER Extrait and CRYSTAL SAFFRON Extrait is normal: niche perfumery is an intimate matter. Our discovery box lets you test at home before choosing a bottle. For a live experience, our shop at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

Aurélien Guichard at Soleil d'Or, a Lille perfumery since 1953

Founded in 1953 by Jeanne Muyllaert on Lille's Grand'Place, Soleil d'Or is an independent perfumery passed down through the generations. Hubert Maes (third generation) steered it towards niche perfumery; today his daughters Victorine and Apolline Maes (fourth generation) uphold this standard at 22 rue de la Clef, Lille (59800), with expert advice, guided trials and our olfactory families guide.

Free delivery & in-store collection in Lille

In mainland France, Colissimo delivery is free from €49 to a pickup point and from €59 to your door. We also ship throughout Europe and internationally. Free in-store collection at 22 rue de la Clef is the fastest and most economical option. All the details on our shipping page.