Stéphane Humbert Lucas 777 – Powerful orientals inherited from the Middle East

Stéphane Humbert Lucas 777: powerful orientals inherited from the Middle East

The house's emblematic collection

The 777 collection is the heart of Stéphane Humbert Lucas, a French house of artistic perfumery founded in 2012 by the synaesthete and painter of the same name, a former perfumer in the Middle East. Fifteen powerful oriental fragrances that distil the perfumer's Middle Eastern experience — dense trails, accords taken literally and a painterly style of composition.

The fifteen creations of 777

The 777 collection brings together Soleil de Jeddah L'Original, Soleil de Jeddah Mango Kiss, Soleil de Jeddah Afterglow, Taklamakan, Panthéa, Panthéa Iris, Black Gemstone, O Hira, Wish Come True, Rose de Petra, Isra & Miraj, Une Nuit à Doha, Oumma, Khol de Bahrein and 2022 Generation Black — signatures that span the entire olfactory map of the Middle East (Jeddah, Doha, Bahrain, Petra) and beyond (the Taklamakan Desert).

Soleil de Jeddah, SHL's cult signature

Special mention goes to Soleil de Jeddah L'Original — since its release, the fragrance has become one of the most widely cited fruity-oud references in contemporary niche perfumery thanks to its oud, mango, leather and plum accord, which redefined what a fruity oriental could be. The signature has since given rise to two variations (Mango Kiss, Afterglow), forming a trilogy around the same Jeddah theme.

Who is 777 for, and when should you wear it?

777 is designed for lovers of powerful oriental perfumery who seek dense, signature trails. The creations belong to the oriental, amber, woody and fruity families, and shine especially in autumn and winter. If you love 777, you will also enjoy exploring Nejma's Heritage Collection, Houbigant's Collection Orientale and Tiziana Terenzi — three other authorial oriental signatures at Soleil d'Or.

How do you choose your SHL fragrance?

Hesitating between Soleil de Jeddah L'Original and Taklamakan is perfectly natural: niche perfumery is a deeply personal affair. Our discovery box lets you try at home before treating yourself to a full bottle. For a first-hand experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

The 777 collection by Stéphane Humbert Lucas at Soleil d'Or, a Lille perfumery since 1953

At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the family's fourth generation) and their team welcome you to discover the complete 777 collection by Stéphane Humbert Lucas, with expert advice and guided trials.

Delivery & free in-store collection

We offer free delivery from €60 in mainland France, and we ship throughout Europe and worldwide. Do you live in Lille or the surrounding area? Our free in-store collection at 22 rue de la Clef is the quickest and most economical option. Full terms and conditions are on our shipping page.