The Soft Fluid Long Wear Foundation SPF 20 by La Mer (18 shades): a fluid foundation with Miracle Broth™, it smooths the look of pores and imperfections and holds all day, with SPF 20 protection.
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The story
The story of LE FOND DE TEINT SOYEUX RÉGÉNÉRANT LONGUE TENUE SPF 20
The Soft Fluid Long Wear Foundation SPF 20 belonged to Skincolor de La Mer, the makeup line the House built on its own skincare formulas. Its fluid texture carries Miracle Broth™ and a long list of marine extracts — laminaria, corallina, codium, gelidium.
Coverage builds: a light veil in one layer, a fuller finish in two. Pores and unevenness look smoothed, the complexion stays fresh and comfortable through the hours, and an SPF 20 filter completes the daily protection.
The Skincolor line has been discontinued by the House, in France as in the United States. We are keeping the eighteen shades while stocks last.
How to apply
Apply the foundation with a brush — The Foundation Brush is made for this texture — working from the centre of the face outwards. Layer a second pass over the areas that need more coverage.
Set with The Powder to extend the wear. Close the bottle firmly after use and keep it away from direct light and high heat.
Why we love it
Benefits of LE FOND DE TEINT SOYEUX RÉGÉNÉRANT LONGUE TENUE SPF 20
Buildable coverage, from a light veil to a fuller finish.
La Mer was born of one man's quest: Dr Max Huber, an aerospace physicist severely burned in a laboratory accident. Twelve years and more than six thousand experiments later, he perfected Miracle Broth™, a ferment of biofermented sea kelp enriched with vitamins and minerals, at the heart of every formula in the House. La Mer has carried on that bioenergetic science and its singular application ritual ever since, where luxury meets regeneration.